The Angus Snack Map effort drove almost 2x the highest street team coupon redemption to date in the Downtown McDonald’s market. It also helped the Downtown McDonald’s stores trump the normally higher performing McDonald’s of Chicagoland and Northwest Indiana Coop in average weekly unit movement of Angus Snack Wraps (approximately +7% at peak). Finally, the Angus Snack Maps street team plus-up initiative helped sustain total Snack Wrap category movement in the Downtown McDonald’s market post Local TV advertising.