Customers want big life-changing prizes...and more of them. So the Monopoly team developed a theme that capitalised on that desire – Bigger Numbers, Better Prizes. The Marketing Store led eight national McDonald’s agencies through the development and implementation of radio, digital, TV and print advertising, in addition to packaging, POP and PR that garnered over a billion exposures. Over $200 million worth of prizes were secured, over 400 million game pieces were produced, and 50 million gameboards were distributed. In the end, comp sales were up 5% from 2004, and guest counts increased by 1%, and all client expectations were exceeded.

The success of the Monopoly Best Chance Game 3.0 positively impacted the entire McDonald’s business. It exceeded the goals set by delivering a +5% in comp sales and an +1% in guest counts despite temporary restaurant closures resulting from this year's major hurricanes. The website showed tremendous growth in large part due to the added Collect & Win feature increasing registrations by 40% and codes entered by 224% over 2004. The results point to a successful evolution of the online game where consumers entered an average of 20+ codes and resulted in the largest online promotion in McDonald’s history.