Client: Sibylla, Sweden's oldest fast food chain, stands for personality and originality.Target group: 13 to 35 year-olds, digital habits, pop-culturally aware, enjoys fast food.Concept: Prao 2007 - a hilarious version of 'American Idol' set in a Swedish fast food context.Solution: Three contestants are competing for an internship at a Sibylla fast food restaurant. The competition consists of truly bizarre performances such as 'Grill Aerobics' and 'Pimp My Meal'. Fake, of course. The user got to vote for their favorite. All performances were filmed and spread as virals.