McDonald’s was the major sponsor of Destiny’s Child “Destiny Fulfilled” 2005 world tour and wanted teens and tweens to talk about that, for maximum brand image effect. We created a game in the ultimate “talk-environment”: MSN Messenger (which reached of 92% of the target audience in The Netherlands!) with a unique game play based on one of the characteristic Destiny’s Child skills: synchronised dancing. We challenged teens to turn three pitch knobs and “Shake Their Booty Straight”. The game was promoted instore on Coke cups, that appeared as a dance platform in the game. Together over 140,000 players played the game 452,000 times!