While Halloween is a relatively small festive event in the Hong Kong market, there is a younger segment of Pizza Hut customers who are aware of the event, and are also Pizza Hut customers.

In order to attract this crowd, a special menu has been developed for the promotion, including mostly items made with the one ingredient most consumers love about Pizza Hut's pizzas - cheese!

While exact sales figures cannot be given out due for confidentiality reasons, a surge in customers during the period of the promotion, sizeable number of orders for the items in the festive menu, and long queues outside the restaurant are strong anecdotal evidence of the success of the promotion. Clients have also received favourable comments from their management team as well as their acquaintances.