In the Philippines from the 1st until the 23rd of August and from 9am to 8pm, highly targeted messages were delivered to the opted-in audience in specific areas in and around Manila. These messages contained a URL that - once clicked - allows the user to view the campaign TVC in a video streaming format free of any and all charges such as data cost.

The key metric of this campaign was the click through rate reaching 4.8% on average and a high of 11.3%, while 7% additional viral clicks were achieved from messages shared with friends.

User engagement was significantly increased as the specific Video Streaming Messaging Technology applies to all users, including both smartphone and feature phone users.