McDonald's menu items are universal icons, and instantly recognizable on their colors alone. So to illustrate just how fast McDelivery comes to you, we stretched the Big Mac, fries, and Egg McMuffin into speed rays, zigzagging their way across the ads. To unleash this speed, the only thing you as a consumer have to do is to call the number and place your order.

As mentioned, the famous food icons were stretched into speed rays across the layouts. We kept it minimal to let the food itself do the talking.

The campaign was very well received. And what started as in-store posters, soon spread online. The ads have been featured in a number of publications, both in the UAE, as well as in countries from all over the world.