We were approached by the author Nigel Marsh to create an advert to promote his book, ‘Fat, Forty and Fired’. As the main focus of the book was how a career man got to know his family again after being made redundant, we decided to create www.sell-your-family.com , an ebay-style website devoted to the online auction of the unwanted families of busy career men. However, on clicking to find out more information about the individual families, visitors were re-directed to a page advertising the book.