Cannes Lions
J. WALTER THOMPSON BANGKOK, Bangkok / RATCHADA FITNESS CO., LTD. / 2017
Overview
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Credits
Description
Because fat never sleeps, our fitness never stops opening.
Execution
People are so familiar with 24/7 restaurants. So we hook ourselves with that kind of restaurants. If they can serve food for people to get fat all day long, our fitness always open to burn fat for anyone all day and all night as well.
Outcome
43% more members comparing to the number of last 2 months. And the number of visitors doubled during 10 pm – 6 am.
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