Cannes Lions

Fat Never Sleeps

J. WALTER THOMPSON BANGKOK, Bangkok / RATCHADA FITNESS CO., LTD. / 2017

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Overview

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Credits

OVERVIEW

Description

Because fat never sleeps, our fitness never stops opening.

Execution

People are so familiar with 24/7 restaurants. So we hook ourselves with that kind of restaurants. If they can serve food for people to get fat all day long, our fitness always open to burn fat for anyone all day and all night as well.

Outcome

43% more members comparing to the number of last 2 months. And the number of visitors doubled during 10 pm – 6 am.

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