Different spots, with different children were broadcasted along the day, transmited in one speaker only (on the driver’s side).

In every spot we could listen to a child telling a nice story. In that little story children told how anxious THEY were to meet and play with their daddies, before they were born. They then finished the spot by wishing a happy Father’s Day.

Radio Renascença has 710 000 daily listeners, almost 1 in 10 Portuguese. To reach 'daddies' we knew 1/3 (276 000) of listeners were aged 35/54 years.

Source: Bareme Radio Marktest