Audi wanted to publicise the latest technology included in its vehicles: the fatigue detection system.We used the latest communication technology for this. An interactive advert for tablets inserted in digital publications for the target market.While iAD showed people yawning, the tablet camera was activated and analysed key points on the user's face.As soon as the user started to yawn, the camera associated the gesture with a sign of fatigue and sent an alert to warn them not to fall asleep.

We used the latest communication technology for this. An interactive advert for tablets inserted in digital publications for the target market.While iPad showed people yawning, the tablet camera was activated, and analysed key points on the user's face.As soon as the user started to yawn, the camera associated the gesture with a sign of fatigue, and sent an alert to warn them not to fall asleep.

More than 362,000 impressions with more than 2,800 users who interacted with the advertisement (0.78%).Traffic to the point of sale increased by 15%.Vehicle test requests were 10% more than forecast.