The intent of the :90 second commercial creative and companion full-length music video was to show the diversity, functionality and stylish elements of the five hero vehicles that help to tell the story of the four artists and their road trip to the AMAs. A song by one of the featured artists was remixed and titled the "Coast to Coast Mix." It was used as the unifying soundtrack for the journey. (The original version went on to hit #1 on the Billboard Hot AC charts at the time of this submission.) As each artist and his/her vehicle was highlighted, the musical genre of the song morphed to match the artist’s genre, the car’s sonic identity, and setting. To tell a convincing story, the creative was filmed in seven different cities – Detroit, St. Louis, Chicago, Nashville, Miami, Las Vegas, and Los Angeles.

The idea for this partnership officially began with brainstorming session with the brand and label teams (via phone) in August 2015. The partnership was solidified the following month. Principal photography for the seven city commercial shoot began in early October 2015 and concluded in the first week of November 2015, followed by editing, song production and sound mixing. Both label and FCA collaborate on EVERY detail from the edit to the sound mixing. The key placement for the ad was a one-time airing and premiere during the 2015 American Music Awards, which was broadcast live on ABC on November 22, 2015 as a :90 spot. The full-length, three-minute music video lives on YouTube and can be viewed worldwide.

For FCA, the spot and video further solidified their purposeful yet credible connection to music. The hashtag #DriveTheBeat was tagged and shared throughout the night of the AMAs further reaching millennial consumers. For the label, the original version of the featured song became a top 40 single in the U.S., as well as the highest charting single to date for the lead artist. (The three other artists were introduced to a wider audience.) Additionally, the track was a top five airplay hit at top 40 radio, and #1 on the Hot AC charts at the time of submission. The full-length, 3-minute music video version of the spot has been viewed over 4.7 million times on YouTube to date. Additionally, the accompanying Shazam activation drove surplus traffic to the spot digitally. The commercial's teaser video reached over 348,000 Facebook users, while the teaser image reached over 657,000 users.