Heart failure is a growing epidemic, yet awareness of it’s prevalence, risks, and symptoms is almost non-existent in the general public. This year, FCB Health made it a personal mission to help close this gap. We decided to build a comprehensive campaign with the goal of educating our teams, their loved ones, and people all over the world about heart failure.

Our campaign would debut during Heart Failure Awareness Week 2016, which was also the week of Valentines Day. Since everyone would already have the hearts of their loved ones top of mind, it was the prefect time to change the conversation to one that could ultimately save lives.

We started by changing our name from FCB Health to FCB Heart. From there, we worked to build a campaign of awareness, hope, and inspiration.

During Heart Failure Awareness Week 2016, FCB Health became FCB Heart. But that was just the beginning:

• Talk to someone you love – because heart failure changes everything. This tagline became our inspirational mantra

• FCB Heart signage was replaced with the new FCB Heart branding

• The agency was saturated with vibrant posters that displayed the risks of HF and ways to help prevent it

• HFchangeseverything.com invited the world to FCB Heart

• FCB Heart sponsored social media platforms for learning and sharing about heart failure via Instagram, Facebook, and Twitter

• A special heart-healthy smoothie was served at the FCB Heart coffee bar. All proceeds benefitted the Heart Failure Society of America

• We took to the streets, handing out hundreds of educational “love notes” to passersby

• The FCB Heart team and visitors pledged to be more heart-healthy by signing a giant card displayed in the FCB Heart lobby

• The website http://www.hfchangeseverything.com/ contains a wealth of information about heart failure – facts and figures, symptoms, as well as suggestions on how to reduce the risks of heart failure

• While handing out “love notes,” FCB Heart team members spoke face-to-face with hundreds of passersby about the prevalence and risks of heart failure. Many were surprised by the facts and pledged to take steps to prevent the disease. A few were even personally affected by heart failure: a man who has the disease, a woman whose mother suffered from the disease, and a heart failure nurse. The nurse even asked for additional “love notes” to give to her loved ones

• As of April 1st, the hashtag #hfchangeseverything has over 200 tags between Instagram, Twitter and Facebook, and the @FCBHeart Instagram account has 86 followers with 51 posts

• A 100% donation of all profits from the FCB Coffee Bar was made to the Heart Failure