Cannes Lions
DENTSU CREATIVE X, Tokyo / FUJIQ AMUSEMENT PARK / 2014
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Fear is an interesting thing. Humans are creatures that are aroused by fearful experiences while saying “I’d never do that”.That hasn’t changed since the time of Ukiyo-e. FujiQ AmusemetPark is the only amusement park that pursues the art of “fear”. FujiQ AmusemetPark is an amusement park famous for its thrill rides, and holds several Guinness Book of World Records. FujiQ AmusemetPark is at the foot of Mount Fuji, the symbol of Japan. It’s a popular attraction for foreign tourists. Ukiyo-e is a traditional style of Japanese woodblock art prints. Mount Fuji is a typical motif.
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