Cannes Lions

FEAR IS ART

DENTSU CREATIVE X, Tokyo / FUJIQ AMUSEMENT PARK / 2014

Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Fear is an interesting thing. Humans are creatures that are aroused by fearful experiences while saying “I’d never do that”.That hasn’t changed since the time of Ukiyo-e. FujiQ AmusemetPark is the only amusement park that pursues the art of “fear”. FujiQ AmusemetPark is an amusement park famous for its thrill rides, and holds several Guinness Book of World Records. FujiQ AmusemetPark is at the foot of Mount Fuji, the symbol of Japan. It’s a popular attraction for foreign tourists. Ukiyo-e is a traditional style of Japanese woodblock art prints. Mount Fuji is a typical motif.

Similar Campaigns

7 items

ESCAPING JAPANESE

DENTSU, Tokyo

ESCAPING JAPANESE

2013, FUJIQ AMUSEMENT PARK

(opens in a new tab)