Cannes Lions
MULLENLOWE DELTA, Quito / MULTICINES / 2018
Overview
Entries
Credits
Description
In film history, terror movies get over their fans emotions. We let the fear took over our cinemas. We took the posters of iconic movies and reused them to give them a scary look through acid quimics, fire, gunpowder, scratchings and solvents: Same elements a terror movie protagonist would use.
Execution
We took the posters of iconic films of movie history and reused them to give them a terrifying aspect by intervening them with acids, fire, gunpowder, scratching and solvents. The same elements that a character would choose in a horror movie. Each poster was intervened with a different technique to have many results and a piece very rich in art.
Outcome
We strengthened the Halloween culture in our country. In addition, we increased attendance in this time of the year, and every year, more fans come to the movies to watch horror films.