Created “At the Poocharellis” - 8 x 90 second long form sit coms that ran in commercial breaks during primetime. Scripts followed the misadventures and day-to-day lives of an ordinary Febreze family…of dogs…since our consumers consider their homes true “animal houses”, we took them literally and cast real dogs as the actors. Themes revolved around everyday family reunions, and how Febreze helped by making the home noticeably nicer, warmer and more inviting.

Drove trial and repeat for $2.8 million in incremental sales. The sit coms garnered a 61% higher audience than top 5 networks. Febreze.com traffic indexed at 210 vs. YAG with 24MM visits, and 367,000 sweepstakes entrants. There was also higher viewer impact and appeal based on evaluation conducted by Knowledge Networks.