There are approximately 240,000 taxis driving around the streets in Japan and 5.4 million people use them every day. The rides are comfortable, the drivers are polite and the doors open and close automatically. Japanese taxis are known for their high-quality services and is utilized by a wide variety of people from business persons to tourists and partygoers. Nevertheless, Japanese taxis have a problem. A problem with smell.

?We distributed the products to a leading taxi company, Nihon-Kotsu, and in a joint effort, dispatched the "Febreze Taxis" with stickers making them recognizable from outside.

?We also co-launched an original taxi hailing app where the users can detect, track down and book Febreze Taxis from the app. We did not use this project via paid media.

? Media: This was mainly announced via newsletters from P&G and Nihon-Kotsu. (no paid media)

?Timeline: 30/08/2016 – 29/09/2017