When Febreze reached 1 million Facebook fans globally, we wanted to show our appreciation to the fans by doing something that had never been done before – the world’s first ever live thank-a-thon on Facebook. Everyone wants to feel appreciated, and there is no better way to express appreciation than by simply saying “thank you” so Febreze celebrated this 1 million fan milestone by literally saying “Thank You” one million times live on Facebook. Our fans were integral to the event as real-time interactions affected what was happening live. All this was to be done with no paid media dollars.

Attn Jury: Supporting Content .mov is video of app in action.