This story is about a fat woman, who came to a plastic surgeon for consultation.When they started to discuss the operation details, doctor began to talk very rude.The woman was shocked.

The endline explains the strange behavour of the doctor: If you don't respect your body, why should someone else?

We made a poster with a picture of a man with the cutting in the stomach area. Then we put it on the brick wall of a business center so that the combination of the image with the bricks emphasises the benefit of fitness exercises.

5.5 million of contacts.Unusual poster attracted the attention of people.