FedEx lets golfers ship their clubs to their hotel or course, so they don’t have to lug them on a plane. Unfortunately, there’s a misconception that FedEx is always more expensive. So we created a commercial to prove that FedEx costs less than you think.

In American films, it’s common to see a villain paying for services with a large briefcase full of money. We used this visual of a large briefcase to represent how much people assume FedEx costs. When the character learns that FedEx only costs $51, he pulls out a miniature briefcase, representing how little FedEx actually costs.