SITUATION

We found plenty sustainable alternatives to regular plastic shopping bags, but the thin plastic bags for fruits and vegetables are still used by the billion. Each of them pollutes nature up to 500 years. Customers are willing to do something good for nature and would rather use bio-degradable bags, but these bags are more expensive for retailers in purchasing. That’s why we’re still forced to use regular plastic bags.

BRIEF AND OBJECTIVES

The mission was to reach retailers through their own customers. The customers should put pressure on them to make them spend the extra money on sustainable bags for fruits and vegetables.

DESIGN ELEMENTS AND THEIR INTEGRATION

On each bag, we placed seeds and highlighted them through our design. The CTA was directly integrated into the design, so each bag challenges the customers to reduce plastic. Instructions were printed on the back.

Customers could choose between three different motifs and take their new plant-to-be home – for free.

MATERIALS, STYLE ELEMENTS, DESIGN CHOICES

FEEDitBAG is made of Mater-Bi that is produced out of corn-starch, and therefore only renewable resources. The design was printed with water-based colours. The sticker is completely bio-degradable as well. This makes the bag 100% compostable in only ten weeks. The bag also degrades in water.

DESIGN DEVELOPMENT AND PROCESS

We combined botanic illustrations by Susannah Blaxill with our calligraphic crafted design. This way the design of FEEDitBAG reflects its nature friendly purpose. We picked three motifs for the first edition: tomato, eggplant and pear.