Olla Sensitive is the thinnest condom in its category. Our challenge was to communicate this launch massively, positioning Olla Sensitive as the benchmark brand for pleasure and sensations in a category where many consumers believe that condoms reduce pleasure. Additionally, we faced the challenge of conveying our message through media outlets that have strict policies related to the advertising of products and services linked to sexuality.

To reach a young audience and surpass the platforms policies we took a different route. Instead of launching a visually appealing campaign, we started by creating a contemporary song that sounds sexy and capable of triggering sexual excitement.

By inputting features such as binaural audio, careful arrangement of beats and frequencies that would resemble a sexual experience. The song kept catchy and sensual, as we release it as a genuine artist in an unbranded action.

As the single gained attention and fans, we begin to associate with Olla, launching a proper music video with dancers and filmmakers in a free interpretation of the track.

The biggest challenge of this project was to create a campaign that would comply with the Advertising Policies on Social Networks—and we succeeded. For the first time, none of the campaign's assets were removed, accumulating more than 123,104,121 impressions. Despite these impressive quantitative results, our main objective was to raise awareness about the launch of the new condom. In this, we excelled. It was an incredible way to kick off an important agenda, engaging consumers and addressing such a relevant issue.