Brief: Yet another ad for a natural laxative.Challenge: The last thing people want to hear first thing in the morning is an ad for a laxative.Idea: Make it sound like music to their ears, literally. We used traditional indian percussion instruments and composed a catchy musical/percussive rendition of the bowel movement.Result: People are still laughing all the way to the loo. and the client continues to laugh all the way to the bank.