The idea demanded both a technical and cinematic storyteller. When things are up close and personal - right before your eyes, at your fingertips, under your feet - that’s where it starts to get interesting. Everything’s heightened. So we wanted to communicate the Honda Civic's low aerodynamic profile and advanced sportiness in a way that felt unexpected and visually interesting.

The director took this insight and helped create the film, shot 'in camera', that shows how the Civic turns an ordinary drive to the shops into a thrillingly exaggerated, joyful ride. The schedule saw him one moment shooting pigeons, to the next jumping on the back of a filming low-loader to shoot the interior from the footwell of the car between the pedals.