“A strong brand identity is the holy grail of advertising, and few can match the originality, character and recognisability of Chicken Licken commercials.”

Like all Chicken Licken ads, performance was paramount. The featured cast needed to be idiosyncratic and interesting and able to deliver carefully nuanced humorous performances. This was particularly important for the four actors chosen to play the part of Andy at various stages of his life as we needed to sidestep any confusion or concern about his lack of expression. In addition, the somewhat far-fetched nature of the brand gave the agency and production team the creative latitude and license to have fun with the character and the situations in which he finds himself so at odds with the rest of the world.