Cannes Lions

FEET

TBWA\ISTANBUL, Istanbul / NASMED / 2016

Digital Proof JPG
Digital Proof JPG
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Anyone can get stinky feet, regardless of the temperature or time of the year. Even if you take good care of personal hygiene, you may not get rid of the odor caused by your feet. This smell can be so powerful that it can dominate the entire room you are in. To tackle this common unpleasant situation, we decided to show the effectiveness of the anti-smell foot spray, Nasmed in a humorous way by emphasizing the intensity of the odor through exaggeration with the multiplied use of feet visuals.

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