Sampling intimate wipes to young females led us to find venues where our target market gather and personal hygiene facilities are restricted.The V Festival ticked every box; the toilets are notoriously disgusting, 195,000 people attend en masse, it’s fun and liberal so offering something special for the ladies… beautiful, clean luxury loos, a sample of a refreshing Femfresh wipe, a mirrored pamper zone AND a free Vajazzle kit for those special occasions …really hit the spot!

(Vajazzle: verb: an accessory that gives the female genitals a sparkly makeover with crystals so as to enhance their appearance.)

Post event research (Sample: 278) saw:80% of women now disagree or strongly disagree that Femfresh is only for people who have intimate hygiene problems.80% agree or strongly agree that Femfresh is an everyday product.47% of women interviewed bought Femfresh since seeing it at V festival and 44% are planning to buy Femfresh in the future.9.6% growth in sales for the 4 weeks ending 10/09/11.95% have told someone about V.I.Pee68% have told 4+ peopleOur Vajazzle kits even featured in New Musical Express!Post-event email survey with stand visitorsIRI data 4 weeks ending (10/09/11)