Cannes Lions
LEO BURNETT USA, Chicago / PROCTER & GAMBLE / 2008
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Description
A young African girl named Nia is running. She’s trying to escape all of the things children in Africa must overcome to survive. Unfortunately, she’ll never escape the fact that she’s a girl. Because she has no access to feminine protection, she’ll probably become like many other girls in Africa and eventually drop out of school. Now you can team up with Always and Tampax to change that and help keep girls like Nia in school.
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