We created a Direct Marketing piece with the message 'Scratching should be fun'. It contained a scratch card as a giveaway. At night before it started to snow, we put the DM piece on the windshields of parked cars. During the night the DM piece was covered by snow and ice. The following morning when the car owners scratched their windshields clear of ice and snow, Kombispel reminded them that scratching should be fun.

We can’t stop the snow from falling or the ice from covering windshields. But we can provide a fun alternative to all the boring scratching. Something that makes life more exciting. The next time recipients scratch their cars they will think of Kombispel and realise that 'Scratching should be fun'.