Ronseal is well known for its honest approach to advertising

and famous strapline, “Does exactly what it say on the tin” .

At the start of the football Season and during the World Cup, Ronseal took a straight talking approach one step further with its “Let’s be honest” campaign.

This honest insight allowed Ronseal to spoof Sky Sports post match interviews with players and mangers. Instead of talking about the game they were talking about DIY and Ronseal products.

Comedians Darren Farley and Paul Reid brought the campaign to life with impersonations of well know players and managers.