Cannes Lions
HAVAS WORLDWIDE ISTANBUL, Istanbul / AMNESTY INTERNATIONAL / 2016
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Headline: Prejudice is the worst barrier.
Copy: Help us fight xenophobia at amnesty.org
(Tweets are collected from #syrians)
Amnesty have been trying to fight prejudice against refugees since their foundation. In their quest for survival, Syrian refugees have come across several difficulties. However, out of all these barriers, the toughest seems to be xenophobia. So we collected tweets from hashtag Syrians, which generated mainly negative results. Then we created a wire fence out of these negative tweets. We are directing people to Amnesty web page where the refugee crisis has been covered in depth and there is an ongoing campaign on how to help their situation.
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