Cannes Lions
MPC LONDON, London / BURBERRY / 2021
Overview
Entries
Credits
Execution
The brief overall was to enhance the winter light of London to give it a velvety look and feel, whilst also keeping the look of the ice shiny and sharp.
We experimented with different types of contrast and the level of brightness, but the main challenge was making sure we hit the right level of darkness, whilst ensuring the iconic Burberry clothes colours remained authentic. All dancers were also wearing some form of black clothing, therefore it was important to show those details without losing the depth of the image.
The colours on screen needed to be naturalistic, therefore we put a very subtle creamy hue into it, which made the ice stand out on screen, and the blue and white tones connect with the final sea scene.
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