Historically there has been stigma around menopause, hot flashes, and night sweats. Women often feel dismissed about their symptoms. In addition, existing treatment options in this category have not seen innovation in recent years. Without a treatment that is right for them many feel they have to settle for symptoms rather than find relief.

Astellas brand research spoke to over 5,000 women and learned that many women don’t feel comfortable talking about hot flashes or night sweats due to menopause or the impact that those symptoms have on their lives. Many are unaware of the medical term for hot flashes/night sweats: Vasomotor Symptoms, or that it’s an actual medical condition worthy of attention.

We set out to change how women think about hot flashes and night sweats and help them realize they can live life on their terms, without interruptions of hot flashes and night sweats with a hormone-free option.

When crafting the spot, we searched for music that would signal the physical and emotional relief of being free of hot flashes and night sweats. The song “Good Feeling” by Flo-Rida perfectly elevates women’s “not flash” moments and creates an emotional connection with our audience. The song is arranged with intention throughout the :60 spot, slowing building through the hot flash scenes and unleashes the hook “I get a good feeling” as one of our heroine's shines during a “not flash” moment.