Cannes Lions

FIAT

OLABUENAGA CHEMISTRI, Mexico City / GENERAL MOTORS / 2004

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Woman driving a FIAT notices that the rearview mirror is crooked, she fixes it. Suddenly she notices that the mirror is crooked again. She fixes it again, but this keeps happening until she realizes that the mirror has been looking at her breasts. " It had to be Italian", says the announcer.

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