A man walking down a city street spots a beautiful woman in a gorgeous black and red dress bending over near the curb to fix her shoe. He stops to stare. When she catches him, she slaps his face and buries him beneath a flood of angry Italian words. The man is overwhelmed, then utterly charmed, as her tone softens into a seductive purr of exotic syllables. She whispers in his ear and pulls him toward her, and the man closes his eyes in rapturous anticipation. When he opens them, the woman is gone and in herplace by the curb is a gorgeous black and red Fiat 500 Abarth. The man emerges from the seduction with a smile as the announcer says, “The Fiat 500 Abarth. You’ll never forget the first time you see one.”