Cannes Lions
SUNSET COMUNICACAO, Sao Paulo / FIAT GROUP / 2012
Overview
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Credits
Outcome
In the campaign's 45 days, 11,000 direct mail pieces were sent, generating 2,970 test drive appointments and surpassing the goal by 29%. From the total mailing list, we selected a group of people who were not impacted by the communication. Their return rate was only 6.5%, demonstrating that the target selection was efficient.
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