Manga and graphic novels are cutting-edge cool for our audience. So, in partnership with publisher and broadcaster Emap, we created a series of comic strip secret agent adventures which featured in magazines, radio and online. Tasking the listener with secret agent missions, tracking down FIAT’s Xbox using on-air clues and flyers.

Normally, for FIAT, one in four enquiries converts into a sale. For the FIAT Xbox campaign we drove an unprecedented level of enquiries, three in every 4 enquiries converted into a sale and the microsite became the most visited FIAT microsite ever.