Cannes Lions
TESTAWEBEDV, Turin / FIAT GROUP / 2006
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A fun quiz to take, making an ironic use of the Lancia Ypsilon car configurator. Users are invited to configure their ideal Ypsilon. They are put to the test through 4 questions: with each incorrect response, the Ypsilon is updated with a so-called "unoptional", that is, a particularly kitsch accessory related to the theme. If needed, the Help button can offer a hand: it's best not to abuse it though, because with the Mad Configurator mistakes are required! When the course is complete, users can register their Ypsilon version (better if equipped with unoptionals) and send it to a friend.
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