Cannes Lions
LEO BURNETT, Sao Paulo / FIAT GROUP / 2001
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Fiat wants to reaffirm it's mark in Brazil. We have produced a hot site for their new car, the Fiat Sienna. A modern and enigmatic site concept, the users are able to focus on features of the car until they form a complete picture of the new Sienna. Another interesting element is that we show how design, comfort and security all relate to the driver's different environments. This hot site follows Fiat's approach of their TV advertisement whose focus was that the object ahead is completely new and unidentified until now.
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