Cannes Lions
WIEDEN+KENNEDY AMSTERDAM, Amsterdam / EA GAMES / 2008
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The web experience allows the user to see ‘behind the moves’ of the footballers and see just how Ronaldinho, Gattuso and Crouch execute a selection of their signature moves. The user is given complete control over the players, allowing them to dissect even the most subtle adjustment from start to finish. After studying a range of moves, the user is then able to see extra footage of street moves and parkour not available in the viral.
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