An original song was created for the video, presenting over 31 causes that are worth fighting for. Each scene was carefully crafted to look eye-catching and relevant to the cause that it supported. At the end, everyone held up the magazine showing messages of protest to teach the viewers how the magazine should be used. A call to action invited everyone to participate. We looked for a special cast featuring several Brazilian celebrities, including dancers, influencers and models.

To make people pay attention, we came up with a large amount of scenes that visually represents the causes that the soundtrack's lyrics feature. Only 3 scenes are stock images. The other 61 were really shot. The editing took us almost 20 days. And in order to come up with a mind blowing final result, we invited 5 different VFX artists to help us to elaborate the various styles and techniques viewed on our video. They used glitches, compositions, VHS textures, filters, 2D, 3D, motion graphics, among other techniques.

Our video was a huge success in Brazil, especially on social media. Several trend blogs and news websites asked the permission to share it. And a few production companies tried hard to hire our film directors haha. Thankfully, they couldn't.