Cannes Lions

FIGHT FAT

JWT BEIJING, Beijing / EVERY MORNING TEA / 2014

Case Film
Presentation Image
Presentation Image
Film
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Overview

Entries

Credits

OVERVIEW

Description

Healthy Morning Tea has a special functional benefit of lowering your cholesterol in your blood and helps to balance an oily diet. Every drop of tea works to help eliminate fat. They fight hard, and they fight fearlessly.

Execution

The animation is hand-drawn illustration-based to keep it in tune with its traditional nature. The animation-style is a mix of mostly After-Effects animation, traditional cel animation and a hint of 3D. This allowed us to effectively narrate the message in a striking and dynamic way, whilst keeping within budget.

Outcome

Just launched in April 2014, awareness was high due to its visual impact. The client’s feedback was that the poster is much loved by the consumers and sales have been running strong since.

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