FIJI Water comes from an ancient aquifer deep within the Earth on the islands of Fiji. Bottled at the source, natural pressure forces the water towards a sealed delivery system directly into the bottle, free from human contact, until you unscrew the cap. It is literally untouched by man.

The Untouched campaign was born from this idea, that inside every bottle of Fiji is a world completely free from human intervention.

Using the iconic FIJI bottle as a contrasting lens over heavily man-altered environments, we’re given a glimpse into the completely untouched, natural, world that gives birth to Earth’s Finest Water.