Cannes Lions

FILIAL PIETY

LEO BURNETT GROUP SINGAPORE, Singapore / MINISTRY OF COMMUNITY DEVELOPMENT / 2011

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

To promote Filial Piety, a key family value in asian culture, we created this commercial.It is based on the platform that the elder generation will always unconditionally love the generation below but the younger generation finds it hard to love the generation above.

Similar Campaigns

12 items

DEPARTMENT OF TRANSPORTATION SPEED SIGNS

THE BARBARIAN GROUP, New york

DEPARTMENT OF TRANSPORTATION SPEED SIGNS

2012, NEW YORK CITY DEPARTMENT OF TRANSPORTATION

(opens in a new tab)
HEART OF THE CITY

COLENSO BBDO, Auckland

HEART OF THE CITY

2011, AUCKLAND COUNCIL

(opens in a new tab)
FILIAL PIETY

LEO BURNETT GROUP SINGAPORE, Singapore

FILIAL PIETY

2011, MINISTRY OF COMMUNITY DEVELOPMENT

(opens in a new tab)
2 Cannes Lions Awards
COMMUNITY DEVELOPMENT

LEO BURNETT/ARC WORLDWIDE SINGAPORE, Singapore

COMMUNITY DEVELOPMENT

2010, MINISTRY OF COMMUNITY DEVELOPMENT

(opens in a new tab)
MARRIAGE CAMPAIGN

LEO BURNETT/ARC WORLDWIDE SINGAPORE, Singapore

MARRIAGE CAMPAIGN

2010, MINISTRY OF COMMUNITY DEVELOPMENT

(opens in a new tab)
MARRIAGE AWARENESS CAMPAIGN

LEO BURNETT/ARC WORLDWIDE SINGAPORE, Singapore

MARRIAGE AWARENESS CAMPAIGN

2010, MINISTRY OF COMMUNITY DEVELOPMENT

(opens in a new tab)
GAMBLING ADDICTION

Y&R, Singapore

GAMBLING ADDICTION

2008, MINISTRY OF COMMUNITY DEVELOPMENT

(opens in a new tab)
CLIMATE CHANGE AWARENESS

M&C SAATCHI, London

CLIMATE CHANGE AWARENESS

2007, EUROPEAN COMMISSION

(opens in a new tab)
ENVIRONMENT CAMPAIGN

SCOOP NEXT LEVEL MARKETING, Vienna

ENVIRONMENT CAMPAIGN

2006, GOVERNMENT OF STYRIA AUSTRIA

(opens in a new tab)
THE EUROPEAN YEAR OF PEOPLE WITH DISABILITIES

HOP_BERLIN/RTL CREATION

THE EUROPEAN YEAR OF PEOPLE WITH DISABILITIES

2003, GERMAN MINISTRY OF HEALTH & SOCIAL SECURITY & VDK GERMANY

(opens in a new tab)
PREVENTION OF ALCOHOL ABUSE

CONDOR COMMUNICATIONS, Zurich

PREVENTION OF ALCOHOL ABUSE

2003, SWISS FEDERAL OFFICE OF PUBLIC HEALTH

(opens in a new tab)
Shortlisted Cannes Lions
NATIONAL FAMILY WEEK

DENTSU YOUNG & RUBICAM, Singapore

NATIONAL FAMILY WEEK

2002, MINISTRY OF COMMUNITY DEVELOPMENT

(opens in a new tab)