On 1/11/09, we created a massive ownership presence throughout the day of Sports on the FOX network with long-length trailers and special integrated footage airing throughout the day:1) Day before: Promos began airing to create anticipation.2) NFL Pregame show Countdown @ 12:00: Countdown to the world premiere of Avatar trailer started.3) Avatar Trailer World Premiere @ 12:54: Commentators shifted audience attention to the biggest screen in the world in Dallas Cowboy Stadium to watch the live trailer premiere.

4) In Game Trailers @14:03 and 18:12: 90-second versions of the trailer ran in NFL games.5) NFL Postgame show Custom Integration @ 19:27: Footage featuring commentator Terry Bradshaw transported audiences to the world of Pandora in the NFL Post-game show.6) World Series Baseball Custom Integration @ 20:00: Game opened with footage paralleling the conflict of Avatar with that of the Philadelphia Phillies versus the New York Yankees.

Avatar is the biggest movie in history, earning over $742 Million in the US to date.Immediately after the Sports Eclipse nearly half of all Americans were aware of Avatar the movie, a double digit increase across all audience segments.Tremendous awareness from the Sports Eclipse helped Avatar achieve a big opening weekend, one of only two movies ever released in December to open above $75 Million.Brand familiarity doubled overall and nearly tripled among men; 42% said they first heard of the movie from TV.Sports Eclipse reached 80 Million people in one day.