Cannes Lions

FILM CLUB

OGILVY & MATHER, New Delhi / A:DOOR / 2006

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Overview

Entries

Credits

OVERVIEW

Execution

The medium was the message in this case: which young or even not-so-young men wouldn’t identify with disposable tissue paper when it came to erotica? We felt it was engaging yet direct, a cheeky way of getting our point across.

Outcome

It was a standing-room-only audience (300 people in a 50-seat theatre) that showed up for classics like ‘The Story of O’, ‘Caligula’, ‘Last Tango in Paris’, etc.

The tissue papers are now collector’s items.

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