An advertising and marketing campaign for the 21st annual Palm Springs International Film Festival, taking place from January 5th-18th, 2010. We have rebranded the look and feel for this yearʼs festival by promoting todayʼs young, filmmaking culture while still addressing the core of what it takes to be a filmmaker. It encapsulates the exploration of a fantastical “zoetrope” theme with the tagline, “Vision. Persistence.”