To broaden the audience of FilmThreat.com, an online fanzine and retailer dedicated to bold independent film, we chose to reach out to less adventurous moviegoers. But to convince these 'indie-phobes' to warm up to not-so-Hollywood fare, we had to first help them overcome their fear of independent film and its stereotypical trappings: unhappy endings, subtitles, and the like. In order to do this, we chose to poke fun at their fear by parodying the melodramatic, anti-drug scare films that filled the airwaves in the 1980s, in which any character who tries anything remotely 'risky' is instantly killed.