Exciting campaign to promote channel4.com/film4 and drive visits from existing and new users. Online campaign that stands alone as a piece of communication, yet simultaneously complimented TV ads, "Independent Film Meets Hollywood" promoted reviews on Film4's website, challenging perceptions of Film4 as Independent specialist. Utilised RSS feed, offering users real time reviews of latest cinema films, encouraging click-throughs to site. Creative focused on “blockbuster meets art house” juxtaposition and online execution ensured story utilised strengths of digital: atmospheric Film Noir, street-corner scene interrupted by roaring car chase across screen. Creative execution is impactful and hard to ignore, generating fantastic user response.