Cannes Lions

FINAL FANTASY XIV - The Free Trial You've Always Wanted Online Campaign

WE ARE ROYALE, Los Angeles / SQUARE ENIX / 2021

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Overview

Entries

Credits

OVERVIEW

Execution

Forced to adapt to a COVID-era set, we had a three-day shoot at a house and a gym in the valley.

Our main challenge was figuring out how to effectively elevate the costuming in a fantastical way without getting too cheesy. We fabricated a sauna on an indoor basketball court and created robes for the Black Mage’s costume. While the Mage was a more practical build, we found that the costuming for the other Jobs (how the characters are referred to in the game) would only be able to stay true to the source material in post-production.

To put it in simpler terms, we pulled off an Iron Man in post-production. We crafted CG augmentation and motion capture for each Job. VFX was executed entirely in-house, replacing the suits, armor, and weapons with CG replicas of the real things to give that otherworldly, extraordinary shine.

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